Influencer Marketing
Harness the power of social media content creators for an authentic amplification of your product or service.
What is Influencer Marketing?
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Influencer Program Management
Like any marketing tactic, an influencer marketing program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances. We use social listening tools and dive into the metrics in order to identify the perfect influencers for your campaign. There’s a variety of influencer niches and social media platforms, which allows influencer marketing to be leveraged by all kinds of brands, with all types of budgets. From product sampling, to affiliate campaigns, there’s a campaign for everyone!
research & analysis
Using social listening capabilities to measure & benchmark social engagement, we’ll compare and research competitors, understand your audience, and uncover content insights.
planning & discovery
Leave the heavy lifting to us—our team will identify the best social media influencers based on your needs and goals.
outreach & Management
Our team will handle all communications with influencers, including content review, campaign activations, contracts, and payments, all while maintaining control every step of the way.
Tracking & reporting
After influencer campaigns have concluded and the engagement metrics are in, our team will compile the data and break down performance for an easy to understand ROI analysis.
Nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.
Request a free influencer marketing Consultation
The Crimson Compass Method
We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!
Discovery
An all-inclusive deep-dive.
Strategy
Research and tactical planning.
Execution
Bringing strategic plans to life.
Measurement
Monitoring effectiveness.
Optimize
Actively testing and fine-tuning.
OUTSOURCED MARKETING SOLUTIONS
Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.
Strategy & Consulting
Campaign Management
DIGITAL AUDITS
OUR CERTIFICATIONS
