Like any marketing tactic, an influencer marketing program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances. We use social listening tools and dive into the metrics in order to identify the perfect influencers for your campaign. There’s a variety of influencer niches and social media platforms, which allows influencer marketing to be leveraged by all kinds of brands, with all types of budgets. From product sampling, to affiliate campaigns, there’s a campaign for everyone!