We distributed a few more content pieces to encapsulate our new branding in the days after our launch.
We pushed out an email newsletter to our followers, introducing them to the new branding and directing them to the updated website. The brand evolution video was repurposed for this email.
That same day, we distributed a video scrolling through the new homepage of the website and directed our social followers to “explore it for themselves.”
Our rebrand just happened to coincide with the move of our headquarters from California to Charlotte, North Carolina. So, we demonstrated the new branding and announced the move just a few days after our official launch.