Strategy & Consulting
Even the most skilled navigators rely on a guide to steer them clear of hazards. If you’re struggling to write the map that will chart your organization to success, it’s time you seek out a Sherpa to get you there.
Marketing Strategy & Planning
When your team is lean, crafting an actionable and thorough marketing strategy may be too daunting to consider in-house. That’s where we come in, as your marketing strategy consultant.
Our objective is to help clients either create an initial strategy and media plan, or re-align an existing one that has not met its goals. A successful marketing strategy will help pinpoint strengths and weaknesses, so clients can make solid decisions about resources and marketing budgets. After delivery, we can pick up where the plan leaves off, with A-to-Z implementation.
Includes a review of past results and future goals, as well as a competitive analysis and a SWOT analysis.
Outlines target personas, OKRs, recommended marketing technology and media plan allocations.
Includes a comprehensive walk-through of the completed plan and its components.
Social media playbook
Consider this your new favorite professional resource – includes the ins and outs of social media management.
Live, virtual group training workshop
For the more customized experience, our team will review the Playbook over a Zoom meeting with your social team, and hold live Q&A to make sure all content delivered is clear and actionable.
Engage our team for quarterly training sessions, and/or Playbook updates as needed.
Social Media Group Training
Does your in-house social media team need a refresh on “how-to’s” and best practices, or are you onboarding a new social manager? We’re here to provide your company with a basic understanding of social media, as well as to provide you with tools and tips to make navigating the various platforms easier. Training options include a copy of our standard Social Media Playbook, or a customized version with a virtual team training workshop.
Have a product launch or growth period coming up? Borrow our Founder, Alexa Parker, as a Fractional CMO or Fractional Marketing Director for exclusive, dedicated support on short-term or long-term contract. With over 10 years in the digital marketing space, you’ll get the expert marketing executive acumen you’re looking for.
Tap into an external resource that provides fresh thought leadership with an unbiased lens.
Gain executive leadership without the hefty expense of a CMO’s salary, for as short or long as you need.
Rest assured that your marketing program will be in hands you can trust, with collaboration every step of the way.
Partner with us for 12 weeks or 12 months, whatever fits your need.
Your Personal A-Team
We’re stacked with certifications and years of experience, ready to jump in when needed.
Weekly Zoom calls? Slack messages? We’re here to collaborate however you prefer.
We’ll be your on-call navigation system for digital marketing support on an ongoing basis, whatever the project may be. With our marketing consulting retainer service, you’ll be able to tap into our team of experts according to your business’s needs and timelines—consider us your personal marketing Sherpa.
The Crimson Compass Method
We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!
An all-inclusive deep-dive.
Research and tactical planning.
Bringing strategic plans to life.
Actively testing and fine-tuning.
OUTSOURCED MARKETING SOLUTIONS
Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.