Lately, it seems like everywhere we look, someone is discussing artificial intelligence (AI). Last year, AI-generated art had a polarizing effect on the art world, raising concerns about copyright issues, data protection, and the validity of AI generation as an...
What is B2B Content Marketing? B2B content marketing is a strategy of producing and distributing content that generates desired results. This can be in form of leads and sales, brand awareness, and website traffic for business-to-business companies. Distributing...
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
What is Programmatic Advertising? Programmatic advertising is a form of digital advertising in which campaigns are optimized using AI (artificial intelligence) and machine learning. Rather than buying directly from publishers, programmatic campaigns are efficiently...
If there’s one thing today’s consumers are expecting from brands they interact with online, it is AUTHENTICITY. Because the digital world allows for so much anonymity and advertisements blend so easily with organic content, people are more skeptical of sales tactics...
Securing social media accounts for your brand was probably one of the first things you did as an entrepreneur or small business owner. Maybe you even did it before your business was officially created! Once you have those usernames or handles ready, you might find...
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be...
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...