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How Programmatic Advertising Supports Brand Marketing
What is Programmatic Advertising? Programmatic advertising is a form of digital advertising in which campaigns are optimized using AI (artificial intelligence) and machine learning. Rather than buying directly from publishers, programmatic campaigns are efficiently...
The Connection Between Influencer Marketing and Social Proof
If there’s one thing today’s consumers are expecting from brands they interact with online, it is AUTHENTICITY. Because the digital world allows for so much anonymity and advertisements blend so easily with organic content, people are more skeptical of sales tactics...
Top Social Media Content Ideas for Entrepreneurs
Securing social media accounts for your brand was probably one of the first things you did as an entrepreneur or small business owner. Maybe you even did it before your business was officially created! Once you have those usernames or handles ready, you might find...
2023 Digital Marketing Trends to Watch
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be...
The Great Divide: How Generations Are Searching Differently
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
Top Content Distribution Mistakes to Avoid
It’s no secret that content marketing is a fool-proof strategy for driving customers to your website and social channels. In fact, according to the 2021 HubSpot State of Marketing Report, 82% of companies reported using content marketing. Though content marketing is...
5 Successful Micro-Influencer Campaign Examples
Micro-Influencers are some of the most commonly found influencers, with follower counts ranging from 10,000 to 100,000 people. These influencers are generally thought to be subject matter experts in their specific industry, niche, or culture and have an audience that...
The Benefits of Using Pinterest for Advertising
If your brand values advertising that is highly visual, Pinterest advertising could be a paid media channel worth exploring. With plenty of ways to customize the advertising goals and a robust analytics component, Pinterest offers an advertising experience unmatched...
5 Tricks to Turn Instagram Followers Into Customers
Did you know that roughly 18% of all people on Earth use Instagram? That’s right. As of July 2022, there are over 1.440 billion Instagram users. For marketers, this audience size should be considered a gold mine for brand awareness and conversion opportunities. The...