facebook audience targeting

Why Your Brand Needs an SEO-Rich Video Strategy

Why Your Brand Needs an SEO-Rich Video Strategy

In recent years, video has been described as “king” in digital marketing, and as a reaction, brands have begun producing video content in troves. Social media networks may prioritize videos in their algorithms, but there's more to it. Without thoughtful consideration...

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What is a PPC Audit?

What is a PPC Audit?

Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights.  We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...

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