A strong social media strategy can help small businesses reach their target audience, increase brand awareness, and drive conversions. Oftentimes, small businesses have limited resources, including time, funding, and staff, so social media can play a crucial role in...
Picture this: a customer walks into a store and picks up a product, looks at the price, scratches their chin, and tells the salesperson they need to “think about it” before buying. Then, they leave the store and drive home. In this scenario, it would be strange for...
As influencer marketing becomes a more common piece of social media content strategy, it’s clear that we are in need of performance measurement that proves its value. Many of the more traditional content marketing measurement techniques have quick and often built-in...
Social media is an often overlooked means of marketing – especially by managers who are comfortable with more traditional techniques. As of this year, 92% of brands are using social media marketing to increase brand awareness, create stronger customer relationships,...
In the past, it was thought that content marketing belonged to consumers. We’re happy to report that the marketing realm has seen a significant jump¹ in B2B brands’ budgets in 2022, and with a strategic content marketing plan, these types of brands can expect their...
Giving Tuesday – or as it’s more commonly known, #GivingTuesday – is a global movement that combines the generosity of people and organizations to transform communities. Giving Tuesday is held on the Tuesday after Thanksgiving in the United States, and will land on...
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created...
In order to grow your social media audience, increase engagements, and generate leads, it’s crucial to consistently maintain a content schedule - also known as a social media calendar. But how often should you share content on social media? Recent research...
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there...
So you’ve done your research and you’ve realized that influencer marketing is the next facet of content marketing that your company needs to adopt. While scrolling through influencer options in your brand's industry or niche, you may have come across designations such...