According to the Content Marketing Institute, content marketing can be defined as: A technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive profitable customer action. This marketing...
productivity
Top 7 Tools for Digital Marketers
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E-E-A-T for SEO: Evaluating Webpage Quality
Editors note: In late 2022, Google added an additional 'E' to the rating scale, for Experience. We go into more detail about E-E-A-T in this more recent article. The past several years have been characterized by an onslaught of information and with it, misinformation....
Marketing Practices to Love or Leave in 2024
It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s...
4 Essential Steps for Advertising on TikTok
The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...
Top Platforms for Influencer Marketing
Influencer marketing is a powerful income-generating strategy for brands of all sizes to implement. In fact, about 73% of marketers in the US are projected to incorporate influencer marketing campaigns in their overall strategies in 2022. There are many factors to...
How to Create a Marketing Budget
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the back burner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...
Social Media KPIs Every Marketer Should Measure
Disclaimer: This article contains affiliate links to products we use and recommend, and we receive a commission for purchases made through these links. If your role includes a specialization in social media marketing, then you may be familiar with this...
Industries That Benefit From Influencer Marketing
Influencers Are Helping Brands Harness the Power of Social Media Every day millions of people scroll through social media platforms for information, entertainment, inspiration, and recommendations. It’s a lot to keep up with, but brands with successful marketing...
How to Start an Influencer Marketing Program
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions...