Influencer marketing is a powerful income-generating strategy for brands of all sizes to implement. In fact, about 73% of marketers in the US are projected to incorporate influencer marketing campaigns in their overall strategies in 2022. There are many factors to...
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the back burner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...
Disclaimer: This article contains affiliate links to products we use and recommend, and we receive a commission for purchases made through these links. If your role includes a specialization in social media marketing, then you may be familiar with this...
Influencers Are Helping Brands Harness the Power of Social Media Every day millions of people scroll through social media platforms for information, entertainment, inspiration, and recommendations. It’s a lot to keep up with, but brands with successful marketing...
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...
If the past year has taught us anything it’s that all things can be done remotely: job interviews, doctor visits, weddings, and especially making purchases. Though many different industries have adapted to some form of online marketplaces, they all have one thing in...
How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played during...
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...